TechCrunch just posted a rumor suggesting that the current Apple TV might be replaced with a newer model in the very near future.
As TechCrunch reports, Amazon and Best Buy are now selling the second-generation Apple TV for $89, $10 below its $99 MSRP. Amazon has also marked the product name with the number “2010″ label next to the product name, perhaps suggesting that there will be a 2011 or 2012 edition rolling out soon. And major retailers rarely sell Apple products below their suggested price. It’s a practice usually reserved for clearing out inventory prior to product discontinuation.
The existing model has been around since September 1, 2010, and a new device might very well replace the single-core A4 with a dual-core A5. That bump would help 1080p playback and smooth out the UI on the Apple TV.
The author believes that if a new Apple TV is on the way, it would be likely to hit the market before the holiday buying binge starts — perhaps as soon as the next few days. If not, a refresh wouldn’t be likely until 2012.
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